You have found that perfect luxury gift online; you want to buy it, but you have never heard of the retailer before! What do you do to ensure you are buying from a trustworthy source?
Importance of reviews for the customer
A recommended step to take is to look at customer reviews and feedback for a particular business, as reviews:
- Assess the company’s trust worthiness
- Allow business benefits and positive features to shine (and these comments are from other people, not the business owner)
Importance of reviews for the retailer
If you are a reputable online business then customer reviews should be a top priority. At AC Silver we take trust and loyalty seriously and this is why we have adopted a new review system and incorporated this into our website.
Once you have purchased from AC Silver you will be prompted to leave a review. We have collaborated with the Trusted Shops review system to enable customers to leave independent feedback.
As you can see from the image below we are gradually building up a customer review base.
(Thank you to everyone who has been kind enough to spend time providing feedback, it is greatly appreciated).
Did you know …?
88% of potential customers have read reviews to determine the quality of a local business
72% say that positive reviews make them trust a local business more
88% of clients trust online reviews as much as personal recommendations
92% of users will use a local business if it has a 4 star rating
72% of consumers will take action after reading a positive review
*According to BrightLocal annual Local Consumer Review Survey 2014
So… Why have customer reviews?
Customer reviews are a win-win for both retailer and customer.
For the retailer more positive reviews results in more customers, and for you the customer you can be confident that you are dealing with a loyal and trustworthy business which will provide you with reassurance when purchasing online.
Gemma Tubbrit – Online Marketing Manager
Mini Bio: Gemma has many years experience in online marketing and social media. More recently she has focussed her skills within the more specialised jewellery and antique silver industries.