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Why Have Customer Reviews?

You have found that perfect luxury gift online; you want to buy it, but you have never heard of the retailer before! What do you do to ensure you are buying from a trustworthy source?


Importance of reviews for the customer


A recommended step to take is to look at customer reviews and feedback for a particular business, as reviews:

  • Assess the company’s trust worthiness
  • Allow business benefits and positive features to shine (and these comments are from other people, not the business owner)

Importance of reviews for the retailer


If you are a reputable online business then customer reviews should be a top priority. At AC Silver we take trust and loyalty seriously and this is why we have adopted a new review system and incorporated this into our website.


Once you have purchased from AC Silver you will be prompted to leave a review. We have collaborated with the Trusted Shops review system to enable customers to leave independent feedback.


As you can see from the image below we are gradually building up a customer review base.

(Thank you to everyone who has been kind enough to spend time providing feedback, it is greatly appreciated).


Trusted Shops ACSilver

Did you know …?


88% of potential customers have read reviews to determine the quality of a local business

72% say that positive reviews make them trust a local business more

88% of clients trust online reviews as much as personal recommendations

92% of users will use a local business if it has a 4 star rating

72% of consumers will take action after reading a positive review


*According to BrightLocal annual Local Consumer Review Survey 2014


So… Why have customer reviews?


Customer reviews are a win-win for both retailer and customer.


For the retailer more positive reviews results in more customers, and for you the customer you can be confident that you are dealing with a loyal and trustworthy business which will provide you with reassurance when purchasing online.


View AC Silver’s customer reviews


Gemma Tubbrit

Gemma TubbritOnline Marketing Manager

Mini Bio: Gemma has many years experience in online marketing and social media. More recently she has focussed her skills within the more specialised jewellery and antique silver industries.

2 Responses

  1. Avatar
    Camilla Gorlee February 19, 2016 at 10:22 am | | Reply

    Thank you for mentioning us in your blog! You have very well pointed out that customer reviews are as important for retailers as for customers. Customer relationship constitutes a major part in online and offline retail. Collecting and displaying client feedback is a great way to strengthen this relationship.

    In your case AC Silver, the quality of your goods and of your service seems to be outstanding. It is such a pleasure to read through your review profile and see how thankful and very satisfied your customers are, at an international level! (https://www.trustedshops.com/buyerrating/info_XA5FD8C9225E901578DD47626B8D4292D.html)

    We are very happy to have you as a Trusted Shops member with our customer review system and our trustmark, offering the Trusted Shops buyer protection (http://www.trustedshops.eu/seal-of-approval/buyer-protection.html).

    1. Avatar
      AC Silver March 11, 2016 at 1:25 pm | | Reply

      Many thanks for your kind words about our business and goods Camilla. We are proud to be working with you.

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Andrew Campbell started trading in Antique Silver in the 1970's. Initially, Andrew lived in the South of England, travelling the country, searching for items of silver to buy. Andrew sold these items at various London markets and antique fairs. Over time, and through selling at a range of venues, Andrew built up a large and diverse customer base from private buyers to national and international trade customers.
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