East to West Rings

An East-to-West ring style, also known as East-West or EW setting, departs from the traditional north-south orientation of classic rings. In this style, the feature stone, typically an elongated cut such as marquise, emerald, rectangle or oval cut, is set horizontally across the ring's setting rather than vertically. More commonly, rings are often North-South orientated, where the gemstone runs from fingertip to hand in a vertical alignment. The East-to-West design positions the feature gemstone to span gracefully from side to side or occasionally on a slight twist.

This unconventional approach can benefit several gemstones and gemstone cuts, accentuating the various qualities they possess. For example:

- Emerald cuts are longer in shape anyway so being set horizontally can enhance the clean lines further and make the finger appear elongated and slender.
- Oval cuts are similarly elongated and can appear softer, balanced and even more romantic when set horizontally.
- Marquise cuts are a unique shape with tapering points at each end, turning a marquise cut diamond ring on its side makes for a bold and striking look.
- Cushion cuts sit between a square and a circle, therefore they are an excellent blend of structure and softness in an East to West ring.

Whilst this may be considered a modern jewellery trend, the origins of this design go back to the geometric trends of Art Deco jewellery and was a distinctive alternative to the Edwardian jewellery designs. The 1920s and 1930s Art Deco period favoured streamlined aesthetics with sharp clean shapes and this design reflects it well. It wasn’t until later that the East to West ring gained popularity.

There are many reasons to choose an east to west ring, the most popular are:

- A Unique Yet Timeless Look
This setting is a contrast to the usual ring setting making it distinctive but it remains elegant and easy to wear.

- The Perfect Setting for Coloured Gemstones
Your emeralds, sapphires, rubies, and tourmalines will be beautifully showcased and their colour and cuts further enhanced making for an excellent statement ring.

- A Modern Engagement Ring Trend
As mentioned, it’s a newly talked about engagement ring choice, a fresh alternative to a traditional style it is still romantic and symbolises your individual style.

- A Statement Piece for Any Occasion
Whilst this ring is a stunning piece worn solo; it can make a great statement when stacked with other rings.

- A Flattering Choice for Every Hand Shape
It can flatter a wide range of hand shapes as the horizontal setting subtlety elongates your finger.

A diamond is the most popular gemstone, the hardest substance making it the most durable and a classic choice that is easy to match with everything.

A colourful gemstone allows for some personality, is a distinct difference that is eye catching and can be more fitting for a specific season or style preference.