Emeralds are somewhat unique to other gemstones, being only found in shades of green. Some are so pale they are near colourless, although most, and predominately sold by AC Silver, are of a more vibrant green. Emeralds are softer than many other gemstones and include inclusions of some kind.

"Rather than regarding inclusions in coloured stones as harmful, in small sizes and numbers that do not in any way detract from their beauty, they should be regarded as adding to desirability, for they provide identifying characteristics."

Reference: The Connoisseur's Guide to Precious Gemstones, R.Wise, Brunswick House Press.

Colour is generally the most important aspect in determining the value of coloured gemstones. However, emerald clarity is a significant factor, if not more important. Emeralds are crafted in a variety of cuts, predominately faceted, such as: oval, emerald, and rectangular. Alternative cuts are scarcer to the open market and valued accordingly.

Emerald jewellery, particularly vintage and antique emerald rings, are a traditional gift for 55th wedding anniversaries. Emerald is the birthstone of May; AC Silver has found this gemstone to be a very popular birthday gift.

Emerald engagement rings, in recent years, have also seen an increase in popularity. Matching sets of emerald earrings and necklaces, also emerald and diamond cluster rings are included within the variety of emerald jewellery. Birthdays, anniversaries, weddings, and Valentine's Day are suitable occasions for gifting emeralds.

Emeralds are often associated with spring, their green colour reminiscent of new grass and life. Sometimes given the name 'stone of successful love', emeralds are believed to nurture the heart chakra. Soothing and healing, emeralds bring fresh life to the spirit. Emeralds traditionally represent a balance between two people, which is perhaps why they are a popular engagement gemstone. Apparently they also provide domestic bliss and loyalty.